At GG CHENN, we respect your privacy and are committed to protecting your personal information. This Cookies & Privacy Policy explains the types of data we collect, how we use it, how it is stored and your rights in relation to the information you provide when visiting or purchasing from our website.
Cookies are small data files placed on your computer, smartphone, tablet or other device when you visit a website.
They allow the website to recognise your device and may be used to remember preferences, support essential website functions, understand how visitors use the site and improve your online experience.
Some cookies are necessary for the operation of our website, including functions required to browse products, use the shopping bag and complete a purchase.
Certain cookies may collect information about how visitors browse and shop on our website. This may include:
For further information about how your personal data is handled, please refer to the Privacy section below.
Cookies may be set directly by GG CHENN or by third-party service providers acting on our behalf.
These services may include website hosting, analytics, payment processing, advertising and other technologies necessary to operate and improve our website.
Third-party providers process information in accordance with their own privacy policies and, where applicable, our instructions.
You can manage or disable cookies through your browser settings or through any cookie preference tools available on our website.
The location of these settings varies between browsers but is usually found under Settings, Preferences, Privacy or Cookies.
Please note that disabling certain cookies may affect the functionality of our website.
The effect depends on the type of cookies disabled.
If essential cookies are disabled, some parts of the website may not function correctly and you may be unable to complete a purchase.
Disabling optional analytics or advertising cookies should not prevent you from accessing the core functions of the website.
This Privacy Policy explains how GG CHENN collects, uses, stores and protects personal data when you interact with us.
It also explains your rights in relation to that information.
This policy applies to personal information collected when you:
YONGXIN CHEN, trading as GG CHENN, is responsible for your personal data and is referred to throughout this policy as “GG CHENN”, “we”, “us” or “our”.
For questions about this Privacy Policy or requests relating to your personal data, please contact:
GG CHENN
Email: contact@ggchenn.com
We keep this Privacy Policy under review and may update it from time to time.
Last updated: 23 August 2026
Where appropriate, material changes may also be communicated through the website or directly to you.
It is important that the personal information we hold about you remains accurate and current. Please contact us if your personal information changes during your relationship with GG CHENN.
Personal data means information relating to an identifiable individual. It does not include information where your identity has been removed and the information has been anonymised.
Depending on how you interact with GG CHENN, we may collect, use, store or transfer the following categories of personal data:
Including your first name, last name and title.
Including billing address, delivery address, email address and telephone number.
Including payment-related information required to complete a transaction.
Payment information may be processed directly by our payment providers rather than stored by GG CHENN.
Including information about payments, purchases, returns, exchanges and other transactions with us.
Including your IP address, browser type and version, time zone, approximate location, operating system, device information and other technology used to access our website.
Including account information, orders, purchases, preferences, interests, feedback and responses to surveys where applicable.
Including information about how you use our website, products and digital services.
This may include information collected through cookies and similar technologies.
Including your preferences regarding marketing communications and how you prefer to hear from us.
Where relevant to made-to-order, atelier or custom services, we may collect information such as:
This information is used only where reasonably necessary to provide the requested service.
We may use aggregated or statistical information for purposes such as understanding website performance, customer behaviour or product interest.
Aggregated information is not considered personal data where it does not directly or indirectly identify an individual.
GG CHENN does not ordinarily seek to collect special category personal data such as information relating to race, ethnicity, religion, political beliefs, health, sexual orientation, biometric information or similar sensitive information.
We also do not ordinarily collect information relating to criminal convictions or offences.
Where such information is exceptionally required, we will only process it where permitted by law and where an appropriate legal basis exists.
Where certain information is required to fulfil an order, provide a requested service or comply with a legal obligation, failure to provide that information may prevent us from completing the relevant transaction or service.
Where this occurs, we will inform you.
We collect information through a number of methods.
You may provide Identity, Contact, Transaction or other information when you:
As you use our website, we may automatically collect Technical and Usage Data concerning your device and browsing behaviour.
This may be collected using:
We may also receive technical or analytical information from service providers such as Shopify, Google or social media and advertising platforms where those services are used.
We only use personal information where we have a lawful basis to do so.
This will commonly include:
Where processing is necessary to enter into or perform a contract with you.
For example, we require certain personal information to process, produce and deliver an order.
Where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.
This may include operating and improving our business, providing customer service, protecting our website, understanding customer interests and developing our products and services.
Where processing is necessary for GG CHENN to comply with applicable legal or regulatory requirements.
Where consent is required by law, including for certain forms of marketing or non-essential cookies.
Where processing relies on consent, you may withdraw that consent at any time.
We may use personal information to:
Where permitted by law, we may contact you regarding GG CHENN collections, launches, products, events or other brand communications.
You may receive marketing communications where you have requested them, consented to receive them or where another lawful basis permits us to contact you.
You may opt out of marketing communications at any time by:
Opting out of marketing communications does not affect service communications required in relation to an order, enquiry or contractual relationship with GG CHENN.
We will normally use personal information only for the purpose for which it was originally collected.
Where we reasonably need to use information for another compatible purpose, we may do so where permitted by law.
If we need to use your personal information for an unrelated purpose, we will explain the relevant legal basis where required.
We may share personal information with selected third parties where reasonably necessary to operate GG CHENN and provide our services.
These may include:
Where GG CHENN uses services such as Google, Meta, Pinterest, Klaviyo or similar third-party platforms, personal information may be processed in accordance with both this Privacy Policy and the applicable provider’s own privacy terms.
We may also disclose personal data in connection with a sale, restructuring, transfer or acquisition of all or part of the GG CHENN business or its assets.
We require third-party service providers acting on our behalf to protect personal data and to use it only for authorised purposes.
We take reasonable technical and organisational measures to protect personal information from accidental loss, unauthorised access, alteration, disclosure or misuse.
Access to personal information is limited to individuals, employees, contractors or service providers who reasonably require that information for business purposes.
Where required by law, we will notify affected individuals and relevant authorities of qualifying personal data breaches.
Our website and certain customer information may be stored using systems operated by Shopify and other selected service providers.
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:
Retention periods may vary depending on the type of information and the reason it is held.
When personal information is no longer required, it will be securely deleted or anonymised where appropriate.
Some of our service providers may process personal information outside the United Kingdom.
Where personal data is transferred internationally, we will take appropriate measures where required to ensure that the information receives an adequate level of protection under applicable data protection law.
Depending on applicable law, you may have the right to:
Request a copy of the personal information we hold about you.
Ask us to correct inaccurate or incomplete personal information.
Ask us to delete personal information where there is no lawful reason for us to continue processing it.
This right is subject to certain legal exceptions.
Object to processing based on legitimate interests in certain circumstances.
You also have the right to object to direct marketing.
Ask us to restrict the processing of personal information in certain circumstances.
Request the transfer of certain personal information to you or another organisation in a structured, commonly used and machine-readable format where the applicable legal requirements are met.
Withdraw consent at any time where we rely on consent as the legal basis for processing.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
To exercise any of these rights, please contact:
GG CHENN
Email: contact@ggchenn.com
You will not normally be required to pay a fee to exercise your data protection rights.
However, where permitted by law, we may charge a reasonable fee or refuse to act on a request that is manifestly unfounded, repetitive or excessive.
We may request additional information in order to confirm your identity before responding to a request concerning personal data.
This is intended to ensure that personal information is not disclosed to someone who is not entitled to receive it.
We aim to respond to legitimate data protection requests within the period required by applicable law.
For most requests this will normally be within one month.
Where a request is particularly complex, we may require additional time and will notify you where this applies.
If you have concerns regarding how GG CHENN has handled your personal information, we encourage you to contact us first at contact@ggchenn.com.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom
Telephone: 0303 123 1113
Further information is available through the Information Commissioner’s Office website.